Privacy Policy

Information we collect during your time on this site

This site operates on a principle of minimal data collection—we gather only what serves a clear purpose and what you knowingly provide. When you submit a message through our contact form, we record your name, email address, and the text of your inquiry. We use industry-standard analytics platforms to track visitor behaviour: which pages attract attention, how long readers stay, what topics draw interest, and the paths people follow through the site. We also capture technical details like your browser type, device, operating system version, and the website or search term that led you here. This technical metadata helps us diagnose compatibility issues and understand which content discovery channels work best, but it is never linked to your personal identity unless you voluntarily identify yourself by filling in a form.

The purposes behind data use and our safeguards

Email addresses and messages received through contact forms are used exclusively to respond to your specific inquiry—nothing more. We do not subscribe you to newsletters, nor do we forward your contact details to marketing partners or third parties. Our analytics data is strictly internal; we review it to spot trends (which guides are most valuable, where readers get confused, how to structure information more clearly) and never to profile individuals. We maintain data security through encryption, restricted access, and regular reviews of who can see what. Your data is kept for as long as reasonably needed: analytics records typically for up to 12 months, and email correspondence for the duration of that conversation plus a short retention period for quality assurance.

Your data rights and practical next steps

Under UK data protection law, you have several entitlements: to see a complete record of your personal data, to correct errors, to have data deleted in certain circumstances, and to object to certain types of processing. You may also request that we limit how we use your information or obtain a portable copy to take elsewhere. To make any of these requests, reach out using the feedback form available on this site, clearly state which right you’re exercising, and allow 30 days for a full response. If you have concerns about gambling or need support, the National Gambling Helpline operates 24 hours daily at 0808 8020 133; Gamblers Anonymous can be reached at 0330 094 0322 and provides peer-led support; and NHS services offer access to local treatment options for gambling-related harms.

This privacy statement is reviewed and updated on an annual basis to reflect legislative changes, improvements in our practices, and shifts in how we collect or process information.